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3 Simple Things: Sandy Posa of HCI Cleaning Products

3 Simple Things with Sandy Posa, Founder and CEO of  HCI Cleaning Products, a private company focused on developing products that keep your home, and our environment, safe from toxic cleaning chemicals. www.forceofnatureclean.com

Force of Nature is in great demand these days—what is it?

Force of Nature is a little appliance that uses electricity to convert salt, water & vinegar into a multi-purpose cleaner and disinfectant as effective as bleach. It’s EPA registered for hospital use and kills 99.9% of viruses and bacteria with no toxic chemicals. Given how anxious families and businesses of all kinds are right now about COVID-19, we’re working day and night to keep up with the demand.

You’re an industry veteran from P&G & Gillette—what would you advise company decisionmakers about selling their products in challenging times?

In such stressful times we treat our customers with the utmost respect. We are truthful about when we can deliver product, we spend the time to answer all of their questions and we respond with a yes to all of their requests, if at all possible.

In this tumultuous period for consumers, what should new innovative product companies do now to get launched and gain traction?  

The obvious question for most early stage companies is how to survive until demand comes back. We are in the fortunate position that meeting  demand is our biggest challenge. Cash is king in these situations, so management must concentrate on all measures to either generate cash, raise additional capital, keep your best people, cut any extra activities. If the company has not yet launched then a plan to survive for the next  6+ months with no revenue and most likely very limited additional financing.

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