Alliances, partnerships, acquisitions, mergers, and joint ventures are no longer exceptions in most businesses — they are part of the core strategy. As companies look to external partners for acquiring strategic resources and capabilities, they need a practical roadmap for ensuring these relationships generate value. This is the subject for the new book from author and Brandeis professor, Benjamin Gomes-Casseres, Remix Strategy: The Three Laws of Business Combinations
Hear Benjamin Gomes-Casseres share insights from decades of consulting and academic research on how companies create new value by “remixing” resources with other companies.
Gomes-Casseres works on strategy, with a special focus on business combinations. He has researched this topic for 30 years, taught it to MBAs and executives, and consulted with major companies in the US and abroad. Gomes-Casseres is best known for his work on alliance strategy. He is currently a professor at Brandeis, where he directs the MBA program.
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