What’s in a Name?: Brand as Competitive Advantage

For companies, large and small, across a variety of industries from software and semiconductor to food, beverage and financial services, brand is paramount. Join us as we discuss the latest social media, intellectual property, and other strategies for building and maintaining a brand. Our panelists will share their experiences and insights, including:

√ Often overlooked IP strategies for brand protection
√ Social media must-haves for established and emerging businesses
√ Social media and brand as financing strategy

Admission is free, but space is limited. Please register if you plan to attend.

7:30 – 8 a.m. Continental Breakfast
8 – 9:00 a.m. Panel Discussion and Q&A

Panelists include:

∗ Stacy DeBroff – CEO/Founder, Influence Central
∗ W. Sean Ford – SVP, Chief Marketing Officer, LogMeIn
∗ John Gallant – SVP & Chief Content Officer, IDG Enterprise
∗ Christopher Mirabile – Managing Director, Launchpad Venture Group
– Lecturer/Entrepreneur in Residence, Babson College
∗ Fred Yen, Professor, Boston College Law School
– Scholar in Residence – Gennari Aronson

The panel will be moderated by Larry Gennari – Co-Founding Partner of Gennari Aronson, LLP

TO REGISTER –  Use the registration form on the side of this page or e-mail ceden@galawpartners.com.