Boston Business Journal – Head to Sweden…

The Boston Business Journal Executive Pursuits column featured thoughts from Larry Gennari, partner at Gennari Aronson. Larry shared highlights from some of the business books he has been reading as curator of the annual Authors + Innovators Business Ideas Festival.

Below is an excerpt from this article with a link to read the entire piece in the Boston Business Journal.

Executive Pursuits: Business advice? Head to Sweden, and bring these books

by Larry Gennari

If you happen to head to Sweden for your next executive retreat, check out the Museum of Failure in Helsingborg, which features a wide range of failed products from some of the world’s best-known companies. This very well may prompt you to spend time reading about how business decisions are made — both the good and the bad.

The most successful CEOs and management teams listen to advice, test old and new assumptions, and make informed bets on what lies ahead. Much of the advice we get is from those we trust the most: our mentors. Two recent books are illustrative. New Orleans Mayor Mitch Landrieu’s “In the Shadows of Statues” and “The Traveling Feast: On the Road and at The Table with my Heroes,” by, Rick Bass, share stories of the impact of mentorship.

Three recent business books can tell you how to actually implement that good advice. Andy Molinsky’s engaging “Reach” provides a step-by-step framework for pushing beyond our comfort zone and connecting to our own sense of purpose in implementing business decisions. “The Startup Playbook” by Will Herman and Rajat Bharagava is a really fun romp through the process of business building that every entrepreneur should read. Finally, in “Detonate,” expert strategists Geoff Tuff and Steven Goldbach show us how to embrace impermanence and “blow up” tried and true best practices that many in the business world consider gospel.

Larry Gennari is a business lawyer and chief curator for Authors + Innovators, an annual business book and ideas festival (

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