While traveling to Latin America in his youth, Founder Peter Sacco was struck by the potential of the region and resolved to become part of a movement that would realize the promise of its people. After dedicated work in the non-profit sector, Peter longed to move his mission faster. Adelante was born from the realization that capitalism can be both the cause of and the solution to our greatest social challenges.
Adelante does business differently, with a cost structure that begins by paying craftsmen enough to live well in their communities. The objective — shared value creation rather than profit maximization. Adalante shoes are on par with the highest quality footwear in the market, yet are offered at half the price. Their made-to-order, personalized shoes arrive direct from Guatemala within 10 days. And, each customer is connected with their shoemaker throughout the production process.
I feel lucky and grateful to have people who really believe in what we are doing and are willing to go to bat for us.
Peter Sacco, Founder, Adelante Shoe Co.
When Peter and his founding team needed advice on corporate formation fundamentals and financing their go-forward strategy, they engaged the team at Gennari Aronson.
The Adelante story is one of capitalism retooled. In working with Peter and his team, we all envision a future in which business is used to reduce poverty and promote inclusive development worldwide.