Larry Gennari of Gennari Aronson and Doug Banks from the Boston Business Journal share insights from authors and innovators. Today, they talk with author, Geoffrey Jones, about his new book, Deeply Responsible Business.
Geoffrey Jones distinguishes deep responsibility, which can deliver radical social and ecological responses, from corporate social responsibility, which is often little more than window dressing.
As companies seek to coopt ethically sensitized consumers, Jones gives us a new perspective to tackle tough questions. Inspired by passionate and pragmatic business leaders, he envisions a future in which companies and entrepreneurs can play a key role in healing our communities and protecting the natural world.
Watch this great discussion to learn more.