Don’t Get Caught in the Content Trap

The connections around the content matter now more than ever.

Join the conversation with Bharat Anand, Harvard Business School professor and author of the must-read book, The Content Trap, as he shares his wisdom on navigating business strategy in a fast-changing digital marketplace. Anand will discuss his incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.

Success for flourishing companies comes not from making or mimicking the “best content”, but from recognizing how content creates customer connections and new competitive advantages.

Join us to learn more about the user, product, cross-organization “content” connections you should consider, create and implement today!

Books will be available for signing.

This event is complementary, but space is limited. Please RSVP.

Questions? email