Pioneering Entrepreneurship: Creating a Market

CEO’s directors, investors and entrepreneurs – – whether at a growth company or earlier stage business – – must manage and support creativity just as they would any other asset.

Join our discussion with Harvard Business School professor, Mukti Khaire, as she explains the dynamics behind creating new market categories,  from software and technology to music, food and financial services including:

  • Where creativity comes from
  • How entrepreneurs and intrapreneurs use it
  • Why innovation is often a team sport