LEVERAGING YOUR 'WHY' FOR COMPETITIVE ADVANTAGE
For companies of all sizes, in all industries — from apparel and footwear, silicon chips and potato chips, to fintech and beyond — brand is paramount.
Join us as we discuss innovative strategies for building and maintaining your unique brand — inside and outside the company:
We will cover:
- Social media must-haves for established and emerging businesses
- Time-tested strategies for identifying customer needs, attitudes, and motivations
- Developing a brand-building organization
- Brand building as financing and M&A strategy
Panelists
Tom Copeman
Managing Director/Co-founder, Nomadic Capital Management
Julie Hall
Managing Partner, Communitas
Anne-Marie Kline
CMO, Living Proof (Unilever)
Jeff Schiamberg
Managing Director, Macquarie Capital
