Larry Gennari and Doug Banks of the Boston Business Journal talk with Jonah Berger about his recent book, Magic Words.
Almost everything we do involves words. From emails and power points to phone calls and pitch meetings, words are how we persuade, communicate, and connect. But certain words are more impactful than others. They’re better at convincing clients, captivating audiences, and driving action. What are these magic words, and how can we take advantage of their power?